Claudia Schiffer at The supermodel shares 10 career highlights
"Ellen von Unwerth was the first photographer I worked with and her pictures launched both of our careers. In the early years when we were both first signed for Guess it often just felt like two friends mucking around and that’s your perfect shoot, where the chemistry between photographer and model happens. You can be as silly and naughty as you want, because there’s trust. She was starting, I was starting. We got on like a house on fire, having fun, being silly, just mucking around next to the Centre Pompidou on the streets of Paris in my own clothes. Cut to Paul Marciano, who saw the pictures and wanted us for the Guess Jeans ad campaign. Then numerous trips around Europe and the US started from Nashville, Tennessee to Mykonos, Greece for the many Guess campaigns. This particular black and white photo became the most well-known, because shortly after, Revlon rang and wanted this to be their first ever fragrance campaign for Guess, which they were creating. I remember flying around the US to every major city for signings in department stores with massive crowds, only to be interrupted when a duck f
Timeline: Guess at 30
Highlights through the years.
Maurice becomes the first of the four Marciano brothers to settle in California.
• First retail store opens in Century City, Calif. Others follow in Beverly Hills and New York.
: Bloomingdale’s in New York buys, and quickly sells, 24 pairs of Guess jeans in December.
: Paul Marciano creates Guess Advertising and begins creating groundbreaking marketing imagery.
: Guess Men makes its debut.
: Guess launches Baby Guess and Guess Watches.
: First black-and-white ads shot by photographer Wayne Maser appear in European fashion magazines to speed acceptance of its products in Europe.
: Guess wins first Clio advertising award for “Desert” commercial.
: Guess wins second Clio for “Picture Show” commercial.
: Footwear and fragrance categories launch.
• Guess wins a third Clio award for its commercial “Paparazzi.”
• Guess products become available in South Korea.
: Eyewear launches.
• Claudia Schiffer attains supermodel status after appearing in company campaigns.
• Global expansion continues into Argentina, Canada and Mexico.
Paul Marciano Reflects on 35 Years of Guess
&#;Thirty-five years ago, I had no idea I’d still be coming into the office every day, but here I am,” said Paul Marciano as he strode into the main building of the ,square-foot Guess campus in downtown Los Angeles.
With his signature look — now silver hair, dark jeans, navy blazer, black T-shirt and white sneakers — Marciano, 64, still has a youthful air about him, and takes obvious pride in the $ billion fashion empire he and his brothers Maurice, Georges and Armand founded in In classic Marciano style, Guess also is still celebrating its 35th anniversary well into (The end of was a busy one for Marciano, who wed his longtime love Mareva Georges in Bora Bora over Thanksgiving weekend.)
“My brothers and I used to have stores in France [the family’s clothing company MGA operated stores along the French Riviera], but when we came to Los Angeles on vacation in , we fell in love. We thought we’d try to open stores here too, and we would’ve been happy with a $7 million to $9 million business.”
Instead, Guess skyrocketed into a $ million business in its first 10 years, due in no
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Guess is a beloved American brand with a wide range of stylish clothing and accessories, but what is the difference between Guess vs Guess Factory? Find out everything you need to know here!
Guess is one of the top American fashion brands, offering stunning men’s and women’s clothing, handbags, shoes, and accessories at an affordable price. If you are looking for a trendy top or dress, or a gorgeous new handbag at a price that won’t break the bank, then Guess is a great brand to go for.
If you love the Guess brand, then you are bound to have heard of Guess Factory. Perhaps you have wondered what the difference is between these two brands – how do the prices, quality, and aesthetics compare? That’s where we come in to help out!
This article is going to explore everything you need to know about Guess vs Guess Factory. We are going to look at the history of each brand, the differences between them, and take a look at some of the best-selling items to get a good idea of the price and style of each label before coming
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